A social media news release is a “press release format designed for the online media world.” This is intended for the press however it is still easy for bloggers, publishers, journalist and the public at large according to realwire.com
http://www.realwire.com/serviceSMNR.asp
The advantages and disadvantages,
The advantages are that is shows a progressive movement in communication within the business also the ability to generate more views and publicity in the release. SMNR’s also take up less space and it fits into the “skimming” for outline readers. Finally, it allows for companies to share more information through multimedia without the added clutter, which is according to infoworld.com.
The disadvantages of SMNR’s are that it can be pricy to compete with other SMNR’s and not every market is technology advanced enough to use SMNR’s
http://infoworld.com/t/communication-and-collaboration/social-media-news-releases-do-them-or-not-183
A Public Relations practitioner should consider using an SMNR when they are trying to reach a large amount of people because SMNR’s can reach a broad relams of search engines. When trying to publicize an item it is another good time to use an SMNR because the use of graphics and video helps show the product.
http://shiftcomm.com/downloads/smnprtemplate.pdf
&
http://Perssitt.com are two sites that will help with the creation of an SMNR
Here is a link to an SMNR that an organization has created: http://www.marketwire.com/press-release/southwest-airlines-takes-corporate-blogging-to-the-next-level-nyse-luv-852839.htm
Here is a link to the SMNR that I created: http://www.prxbuilder.com/link.aspx?p=1587
This SMNR was created to inform the public of my organization and their protest against the increase of the retirement age to 69. My organizations target audience focuses on women of any age, given that the National Organization for Women paltform is for women equality. The protest is to highlight the disadvantges of increasing the age of retirement for women especially to age 69. The goal was to encourage voters to vote against the Conservatives push for the change.
When creating your own SMNR it is important to allot atleats two hours for creation. The creation of an SMNR is easy, yet time consuming and it is necessary not to rush through it. You must also have a good idea of what exactly your event or product is that your SMNR is based on. Make sure to have sufficent background information which will give the public a better understanding of the purpose of your SMNR. Providing an images or video will make your SMNR more appealing to the public, however make sure is has something to do with the event or product that you are discussing in your SMNR. Spell checking is also an important aspect of making a well put together SMNR, your SMNR is less likely to be taken seriously if there are spelling errors throughout your work. Do not use jargon or other words that can confuse the public of your meaning. Use straight foward language that is simple to read and well organized. Use tag words that relate easily back to your topic so that when people are searching gor your SMNR through search engines there is little to no confusion. Finally have fun with it and add a touch of creativity to make it your own!
